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Originating somewhere between need + desire. With a commitment to honest materials, innovative design and localized production.

Starting out in her apartment in 2007, designer + maker Sarra Tang has since grown to create a full design studio and production facility in Toronto, with a focus on creating beautiful, thoughtfully designed fashions and objects.



a year in perspective

Three years and boatloads of excitement, sedated with times of overwhelming frustrations has brought us to this point. We've gone from a quarter scale model to an incredible structure that is scheduled to be completed in the fall of 2018.

I bought this semi-detach home a few years ago on Dundas St. at Beaconsfield in downtown Toronto. We spent a couple years living in the house as we worked through the design phase of our multi-generational, live/work space. When the project is completed there will be a new retail space for Hoi bo, studio/retail for my sister and a multi-generational family home on the upper two floors of the building. We'll each have our own apartment with one communal kitchen. 

Jump on the links below and get a tour of the project!

Mom's apartment

Keigian's room and a quick tour of the kitchen 

Todd + I

Hoi An's apartment 

We've come together as a family to rethink how we can create a sustainable future and support each other to continue doing what we love. The project is centred around creating a space that supports the fundamentals of what we need day-to-day. Think food, energy,community....looking forward to sharing more with you a little later.

I hope that 2018 brings amazing new ideas and the openess to receive them. Thanks so much for your incredible support over the last 10 years, you are amazing! Happy New Years!!!!




Exhale Supernova - Brave Knit Forms

Exhale Supernova is the expression of a fundamentally new ecosystem for our studio practice. It's not just about creating another shirt or bag. Exhale Supernova lives and breathes in the space between design, craft and technology, where we explore new ideas and push paradigms. It's an honest and deep conversation about what sustainability truly means.
By it's very nature, the process of cut-and-sew manufactuing of apparel means that there is significant textile waste resulting from the leftover fabric between individual pattern pieces. Experts estimate that this waste can be as high as 15% of the total amount of material used to produce each garment. Off-cuts from garment production, in ideal situations are recycled, but more often than not, end up as landfill. This is no longer environmentally sustainable.
Through our exploration of new knit technologies, we can contribute to the elimination of waste generated by cut-and-sew manufacturing, which is the most widely used method of clothing production. Because our shapes are knitted, not cut, material waste is less than 2%.
Exhale Supernova is about crafting a life with a quietly thoughtful approach and a spirit of "just enough"; where true worth is more than a beautiful object — it's about the journey from here to there.