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Originating somewhere between need + desire. With a commitment to honest materials, innovative design and localized production.

Starting out in her apartment in 2007, designer + maker Sarra Tang has since grown to create a full design studio and production facility in Toronto, with a focus on creating beautiful, thoughtfully designed fashions and objects.



Exhale Supernova - Brave Knit Forms

Exhale Supernova is the expression of a fundamentally new ecosystem for our studio practice. It's not just about creating another shirt or bag. Exhale Supernova lives and breathes in the space between design, craft and technology, where we explore new ideas and push paradigms. It's an honest and deep conversation about what sustainability truly means.
By it's very nature, the process of cut-and-sew manufactuing of apparel means that there is significant textile waste resulting from the leftover fabric between individual pattern pieces. Experts estimate that this waste can be as high as 15% of the total amount of material used to produce each garment. Off-cuts from garment production, in ideal situations are recycled, but more often than not, end up as landfill. This is no longer environmentally sustainable.
Through our exploration of new knit technologies, we can contribute to the elimination of waste generated by cut-and-sew manufacturing, which is the most widely used method of clothing production. Because our shapes are knitted, not cut, material waste is less than 2%.
Exhale Supernova is about crafting a life with a quietly thoughtful approach and a spirit of "just enough"; where true worth is more than a beautiful object — it's about the journey from here to there.  




gratitude for our friends.

It's been an incredible journey as we find ourselves at our 10th anniversary. We have so much gratitude for all of your support — we wouldn't be here without you. In honour of you — our friends, our supporters, our community — we're celebrating by launching the first of our monthly giftaways.

It just seems right that our Wet Wax Pleated Purse kicks things off! The shape that started it all — our ruggedly feminine, essential form — the carry-all that gets you through your day. Made from a water and soil resistant, waxed canvas, with use over time, the canvas will develop a beautiful satin patina — a deeply personal reflection of you. 

We've made it easy. The giftaway will happen at anytime, once a month — so turn on your post notifications because it will happen quickly. You'll have 3 hours from the time the giftaway is posted, to jump on and share Hoi bo by tagging a friend in the comments. After 3 hours the winner will be determined by a random number drawn; let's say it's number 98. If you're the 98th person to comment, then you're the winner! If it isn't you this month — maybe next month will be your time! Stay connected, comment and put your name in the hat! 

Here's how to stay connected and turn on your post notifications. On your phone, head over to our IG page and select any one of our posts. Click on the 3 dots at the top right hand corner of the image and a drop down menu will appear. 

Now all you need to do is click the "Turn on Post Notifications" button and you're all set! You'll be notified when we toss up a new post and you can jump on right away and tag a friend in the comment.

Our 10th Anniversary Giftaway will happen sometime before the end of September, so turn on your post notifications and stay tuned! 


P.S. We want to be fair so you can only enter once per monthly giftaway. Also, remember you need to tag a friend in the comments to enter! We will DM the lucky winner through IG shortly after the draw. Our giftaway is open to everyone but complimentary shipping will only apply to winners residing in Canada.